At Kausy, we believe that beauty is for everyone, without exception. The beauty industry has historically been one of exclusion and impossible standards, telling you what you should or shouldn’t be putting on your body. We want to change that narrative, because beauty is not one-size-fits all.
Celebrating every skin type, texture and tone
The flawless, airbrushed skin we see on magazine covers simply aren’t real. Our goal is to normalize—and celebrate—skin that we see in our mirrors everyday. Wrinkles and fine lines are signs of life’s experiences, and texture and pores are natural, not flaws. We want to use our platform to showcase skins of every type, because real is beautiful.
Words matter
We believe that words hold power, and so we reject the ones that have historically been used in the industry to create insecurity and self-doubt. Terms like anti-aging, lightening, poreless, flawless and perfect do not make their way into any form of communication, including our product packaging and marketing materials. Kausy’s ethos is that the most perfect skin is the healthiest one you can achieve.
Supporting charities and organisations
We aim to expand our support in 2022 for charities involving marginalised and underrepresented groups, and we want you to be a part of our process! Do you have a charity that holds a special meaning to you, or is there a non-profit organization you know of that can benefit from our products? If so, we’d love to know more! Email us at team@kausy.com to let us know of charities you want to see us support.